Why Twitter Is Important For A Comm Major, Especially in PR

By Nancy Shannon

 Before entering the world of Communication, social media was never that important to me. However, after a few short months of being at Uindy, I found that in most of my classes knowing current events as a student were an integral part of preparing for a future in this field. Before I knew it, I would be scrolling the Twitter feed regularly for assignments, projects and class discussions like it was my job; but a fun job at that!
            After being ‘forced’ into the world of Twitter, I discovered how important it is to stay informed and how much of a reliable source it actually is. In all areas of Communication, Twitter can be found useful. Here are a few points I have made as to why, if you are aspiring to be successful in Communication, you should have a Twitter account.

1. Writing - Every major news outlet has Twitter account, meaning constant relevant news written by professional journalists in less than 140 characters. This allows you the opportunity to follow these sources, not only for academic use, but for your own benefit in improving upon your own writing by observing the professionals. Learn new writing techniques and apply them to your own posts as to how to inform and reach a large audience.
2. Connections - Connections, Connections, connections, you can never have enough! Along with your favorite news outlets, you can even follow personal accounts of professionals in the field you desire to be in. Whether it be public relations, TV,  radio, sports, etc. you can stay in touch with your professionals and get to know them better. Either by ‘liking’ their tweets, ‘re-tweeting’ or simply messaging them you can ask them questions and stay up to date with their current endeavors. Even tweeting at these people can give you the opportunity for them to possibly notice you and set up a relationship with them and their company. If you get the chance to meet them one day, you will already have a conversation starter and they will appreciate your support and maybe possible job connection.
3. Current events - By having twitter, you automatically will be informed; there is no way to avoid it. Even if you are not following a major news source, people you follow will express their opinions about current events; as should you! Twitter is the ultimate platform to use your writing skills to express your opinion on current events while seeing other people's point of views. Especially if you are interested in being involved in PR, I have come to realize how important it is to stay informed in current events as your client(s) will one day need you to be for the importance of your firm and their reputation.