I’m Kyle Jeanor, and my personal brand used to be something I liked to call, “That One Kid.” This started in the most middle school ways, and it was because I needed a new social media handle, and as a fourteen year old, that decision was a big deal. When your name popped up, that’s how people saw you. Sometimes people learn other peoples names through their instagram username, or they even know them by that name. Even at fourteen I was worried about originality. I didn’t want to be just “@KyleJeanor” on instagram, I wanted to be more than that. This I think related a lot to self-perception. At the time I didn’t exactly have a lot of confidence in myself, and that was a problem a lot of people around me noticed, and it was something that ate at me excessively. Once again, these seem like very middle school problems looking back on it, but I wondered why I wasn’t the most popular? Why wasn’t I the star athlete? Why wasn’t I the one that attracted the girls? Now I look back and laugh at all three of these things, and if I could spend time with fourteen year old me, I’d love to show him what’s to come because those things ARE NOT the end of the world, they just seemed like it. So that’s what birthed, “@that_one_kid_kyle,” which I believe was my instagram handle for a little over six years. To me at that time, I was that one kid that was just kind of there. I was that one kid that people avoided because I was “weird,” (plot twist — “weird” is completely subjective) and I was that one kid that was just in the background. My personal brand was for so long, that I thought I was just kind of there because I didn’t know what I wanted to do and I felt like I didn’t really know how to be a human super well, but like most things, time evolves things.
“That One Kid,” evolved, and it evolved in a way that I think fourteen year old Kyle would have never expected. To find a passion is to have a breakthrough I like to think. In high school I got involved in two major things, theatre, and radio/tv. I knew I was creative and my middle school unfortunately, suppressed a lot of creativity and didn’t provide many outlets for it. Once I got to high school I was able to explore my creativity through these avenues and it garnered me unspeakable confidence. I went from feeling like I was that one kid in the background, to honestly feeling like I was that one kid who was going to make it. I was going to be, “do you remember that one kid Kyle? Yeah he’s doing this thing now,” because I found my lane and I found a passion. That one kid became a success story. I’m just a kid from Indianapolis who’s trying to become successful either in public relations, theatre, media production, politics, etc. Once I knew this, I became more than confident in being, “@that_one_kid_kyle.”
August 6, 2019, I decided to change the brand. So why after all of this explanation, all of this self hype, did I decide to change the name? The simple reason is that I turned 20. By definition, I wasn’t a teenager anymore. While I’m still hoping to be, “that one kid,” who makes it and is successful, I felt like it was time to let go of that name. So ironically you know what my instagram name is now? @KyleJeanor. I know, I know, I said I thought it was plain, but that was when I was fourteen. At 20, when I see my name, I’m proud of it. That didn’t used to be the case, because I didn’t know who I was. However, at twenty I think I at least have far more of a grasp than when I was fourteen. I’m weird, I’m nerdy, I’m funny, I love to laugh, I care way too much about Star Wars, and the organization FIFA bothers me, but I still love soccer. However, I’m driven, I’m determined, my work ethic is hard to match, and most importantly I’m confident in myself. That’s my personal brand. I’m Kyle Jeanor.