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Dog Blog

Welcome to the Dog Blog!  This blog is written by students in the Top Dog Communication course.  Students share their views, experiences and knowledge on topics such as college, the class, internships, jobs, etc.

What is your dream job & how is top dog helping you achieve it?

1/4/2017

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​By Ainger Alexander

In Jason Mraz’s famous song I’m Yours he said, “your name is your virtue.” This is quite the coincidence on my behalf because I am named after French fashion designer Etienne Aigner and ever since I was a little girl I have been crazy about fashion. I grew up on the ever-changing trends of the 2000’s and YouTube fashion vloggers trying to break into the industry. When I was a senior in high school and got my first laptop, I was introduced to fashion blogging and I knew that with my affinity for writing and my love for fashion, I would kill it in that capacity. I then matriculated to college and while fashion blogging became more of a hobby than a career, the concept of  “branding” emerged and I was introduced to something better: Fashion PR.
            Fashion PR is an innovative, fast-paced field where the hours are long, and the work is extensive, but those who have mastered the skills of promoting fashion brands to the style-conscious will prosper. To excel in Fashion PR, you must be able to do the following things: Created a strong brand for your client, build a network with fashion editors, publicist & buyers nationwide, understand media trends, be ready to handle crisis situations, be creative/innovative and lastly, prove the value of your work.
            Since being an account associate in applied PR I have learned, and am still learning, a multitude of skills that I will apply to my career in fashion PR. I have familiarized myself with design software like InDesign/Publisher, which will allow me to creatively express information that is imperative to the brands that I will represent. I have learned the significance of various tactics and have created about 8 different ones including fact sheets, databases, brochures, postcards, and blogs. I have learned about the 3 different types of campaigns that a PR professional would create for a brand and in what ways they can be made even more successful after the initial concepts are presented. I have begun learning about trends in social media and building my network with colleagues and professionals alike. While the work that I have been doing with Top Dog is not fashion related, these basic skills are transferable across all areas of PR and will ensure success in whatever capacity you work as a PR professional. 
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