When I’m not studying or re-watching Gilmore Girls, I work on the BizHounds Team as a Student Recruitment Manager for the UIndy School of Business. We take a unique approach to recruiting students to attend UIndy and study business. Not only has this position helped me network like you wouldn’t believe, it also allows me to flex my creative muscles. We will often attend state-level professional conferences to create awareness of the UIndy brand among high schoolers. Think Business Professionals of America, DECA, and more. In May, I had the opportunity of a lifetime. We’d been toying with the idea of attending one last conference at the end of the school year. As luck would have it, the Business Professionals of America National Leadership Conference was being held in Orlando, FL in May. During one of our meetings, as somewhat of a joke, I said “Let’s go.” The following weeks progressed quickly and before I knew it, this comment became a reality. While visions of palm trees danced in my head, my team and I boarded a flight to Florida. We unpacked, settled in our sunny digs, and prepped for the amazing week ahead. Over the course of 5 days, we attended one of the largest high school level professional conferences in the country. As someone in Marketing, you can understand how excited I was to put the UIndy School of Business brand in front of students from every single state. We attended the conference for two days. On the first day, we setup our booth and interacted with over 200 high school students, sharing our UIndy stories and helping them get excited to write theirs. Day two brought a new group of students and an exciting challenge. We’d prepared a presentation outlining our experiences and lessons learned from internships, organizations, and people at UIndy. This was one of my favorite parts. Sharing my tips and acting as a mentor for these students was something I’ll never forget. Of course, we also had some fun on the trip. We dedicated a whole day to sampling the sweet treats on Main Street and strolling through Cinderella’s Castle like regular princesses. Not only did I get to spend a day at the happiest place on Earth, but I gained valuable experience in mentorship and networking. My interactions with executives in the National BPA organization leading up to the conference helped form a partnership between the UIndy School of Business and National BPA. The BizHounds Team is now planning our next partnership with BPA, a webinar later this month. As a marketer, it makes me so excited to know that students from across the country are being exposed to the UIndy brand and all because BizHounds took a chance on something we’ve never done before. And the reward was well worth the risk.